MIOT TAKES PART IN THE INTERNATIONAL PHILIPS PARTNERS MEETING IN SARAJEVO

The team of Medical Individually Optimal Technologies (MIOT) took part in the international Philips Health Systems Partners Meeting 2026, held on 14–16 October in Sarajevo, Bosnia and Herzegovina. The event brought together company owners and heads of Philips distribution partnerships from Central and Eastern Europe (CEE).

The Partners Meeting is held every 18 months in different cities across the region and is an important platform for exchanging experience, discussing strategic development directions and strengthening cooperation between Philips and its partners.

This year’s programme took place at the Swissôtel Sarajevo and combined strategic sessions, presentations by Philips experts, discussions of business opportunities and hands-on introductions to the company’s new solutions. Over three days, participants learned about Philips’ strategic priorities at the European and regional levels and discussed the future of the partnership and the prospects for medical technology.

The speakers included representatives of Philips’ European and regional teams, among them Francis Das, who presented the company’s vision for the future in Europe, and Anke van Es, who contributed to the discussion on the development of partnerships in Health & Medical (H&AM) in Central and Eastern Europe.

The programme gave particular attention to key areas of medical technology and their further development:

Ultrasound – opportunities to expand the use of ultrasound technologies and develop this area in the CEE region.
Imaging – modern approaches to developing diagnostic solutions and improving the efficiency of medical imaging departments.
Image-Guided Therapy – prospects for developing solutions for image-guided procedures and demonstration approaches for presenting equipment.
Hospital Patient Monitoring – partnership development and growth opportunities in patient monitoring.
Enterprise Informatics – scaling digital platforms, partnership and integration of information solutions.
Customer Service – the role of service support in developing partner relations and ensuring high-quality maintenance of medical equipment.

Participants also visited partner exhibition stands, where they could take a closer look at the solutions on display and discuss how they can be applied. An important part of the meeting was the exchange of experience between representatives of different countries.

Alongside the professional programme, participants took part in sightseeing excursions around Sarajevo, city and Olympic tours, and joint events to strengthen partner interaction. The meeting concluded with a gala dinner in the historic Sarajevo City Hall, where Philips partners’ achievements were recognised.

For the MIOT team, taking part in such international meetings is a chance to stay informed about strategic changes in medical technology, receive up-to-date information directly from Philips experts, exchange experience with international partners and identify new opportunities for growth.

Ongoing cooperation with world-class manufacturers, deepening expertise and developing partnerships allow Medical Individually Optimal Technologies to effectively introduce modern medical solutions in Ukraine, provide professional equipment support and contribute to the technological development of Ukrainian healthcare facilities.